The first edition of XReg’s Regulation of DeFi Roundtable report

As the Head of Marketing at XReg Consulting, Alexandra (Ally) is responsible for the development and execution of the brand, marketing and communications strategy of the XReg group.

Prior to joining XReg, she worked as a Brand Communications Director at a crypto start-up where she accumulated real-world experience navigating the world of marketing through the lens of FinTech and crypto compliance. She advised boards and CMOs on branding, content marketing and acquisition strategies, conducted due diligence on partners and marketing agencies, and developed regulatory business plans alongside a team of executives and advisors.

Ally has spent the greater part of her career immersed in digital media. Before entering the world of crypto, she ran her own brand communications consultancy in Berlin where she built and launched 50+websites, executed successful fundraising campaigns, produced events and exhibitions, and represented creatives in the fields of art, fashion, music, and other disciplines throughout the US and Europe.

Prior to moving to Berlin, she worked in strategic business and marketing roles at start-up companies in San Francisco and New York across the fields of consumer technology, music, advertising, editorial, art and entertainment. She has extensive experience advising businesses on fundraising, operational strategy, design, marketing, content creation, PR and product development.

Ana is a Senior Consultant at XReg Consulting, where she delivers comprehensive advisory services to both public and private sector clients. Her expertise includes regulatory authorisations, remediation, development of tailored regulatory frameworks, risk assessments, training and implementing systems to mitigate risks and ensure compliance.

Since joining XReg in 2019, Ana has advised national governments on crypto-asset risk assessments, supported regulatory authorities in drafting rules and guidance and contributed to global associations’ responses to EU crypto-asset legislation. Her thought leadership extends to XReg’s content marketing efforts, where she has authored reports and articles and hosted webinars on the latest developments in the crypto-asset sector.

Ana began her career at the Gibraltar Financial Services Commission (GFSC), serving in the Authorisations and International and Government Affairs teams. As International Policy Advisor, she liaised with regulators and public sector entities, enhancing GFSC's role in global forums. Ana holds the Chartered Insurance Institute’s core qualification (CII) and a Global Certificate in Securities Markets Regulation from IOSCO/PIFS-Harvard Law School.